Every 14 out of 1,000 Americans have spent, or are spending on soccer. sports fans who purchase from soccer merchants spend more on average per fan, per year than fans of baseball, basketball, or football. California is home to the most soccer fans in the U.S., while Texas ranks second.
Meanwhile, 76% of U.S.-based soccer fans say they became fans when they were children, proving leagues need to continuously prioritize youth demographics for growth.
By contrast, American football is the most popular sport (52%) with basketball (43%) and baseball (37%) further behind. TOTAL FANS - Roughly one quarter (27%) of United States-based sports fans (83M) show an interest in soccer, compared to a global average of 40%. Amongst the key findings from Fanarchy26, available for free download alongside select AI-generated images at :
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